I couldnt disagree more Sort of. The best way to do that is through your closest brand evangelists. But these are NOT your customers, these are your employeesTactics For Increasing Your Customer Lifetime Value and Loyalty. We live in an age of growth hacking and rock star startups taking the world by storm. As a result, many of us focus on new customeruser acquisition, even though it can cost 7x more than customer retention. While theres nothing wrong with working hard to grow your customer base, its important to remember the value behind customer retention and brand loyalty. Internal research from social analytics platform Sum. All shows 2. 5 to 4. Sum. All network come from returning customers. Even better, steady customers help businesses weather lean economic times businesses with 4. Brand loyalty is one of the most difficult assets for a business to attain. Or, at least it was. This post is by Mike Tierney. He is CEO of Veriato, which provides employee monitoring and behavior analytics software for companies of all sizes and industries in. We used to have to rely on customers having a great experience with our productservice, or with our employees. Now, we can give them a great experience, but most businesses still havent figured out how to do it. Before we get into specific tactics that you can use to increase brand loyalty with your customers, I recommend checking out the Global Loyalty Sentiment Report from Nielsen. Its filled with insight into what customers from different international markets and different verticals care about most when it comes to the brandsproducts they buy. This data couldshould influence how you use each or any of the suggestions below. Feature Your Fans in Your Content. Embed social media posts from fans who have shared your content or said something great about your brand to their followers. Put them in the spotlight and let them know how much you appreciate them. Once they see the reciprocity, theyll make your brand a priority and become one of your most valuable marketing assets. Soda Stream does a great job of regularly putting their fans in the limelight through their Facebook page and on their blog. Not only are they regularly engaging their fans with contests, they are making sure everyone knows who won, and creating a lot of buzz while theyre at it. On top of that, theyve been able to gather a lot of user generated content they can employ in the future to bring in more fans. Send Fans Something They Didnt Know They Wanted. If your fans take an interest in what youre talking about and what you care about, its only fair for you to do the same. Pablo Escobar Daughter more. Take a look at their social accounts to see what kinds of things they really enjoy, and then send them something you know theyll love. Theyll definitely talk about it through their social accounts and, more importantly, theyll talk about it in person with their friends, family, colleagues, and anyone else who will listen. General Electric sent me a pretty awesome Batman book, and Ive referenced it in 3 widely shared articles and shown it to everyone who has entered my office. Here are some things to look for if youre not sure what to send Look at their photos to see if there are any hobbies or activities they engage in. Look at their posts and profile information to see if there are any books, movies, characters, games, or activities they talk about. Look for conversations theyre having with other users. If theyre getting into public discussions on a specific topic, you probably can assume they knowcare about it. Dont pick out something obvious when it comes to the gift you send. Do a little research and find something unique or, at the very least, different from what most people are talking about. Matrix-3D-Jewelry-Design-Software-%E2%80%93-Rhinoceros-%E2%80%93-Related-136367.jpg' alt='Best Auto Blog Commenting Software Programs' title='Best Auto Blog Commenting Software Programs' />Unless they flat out said, I would really love. Take Customer Advice and Credit Them for ItOne great way to keep your customers loyal to your brand is to constantly improve. Instead of just going by the numbers, or your gut, try figuring out what your customers want next. Create a poll with a few of the ideas youve been thinking about and send it out via your blog, social media accounts, and email. ALWAYS leave room for your customers to make suggestions that you didnt list, and always offer some kind of incentive for participating in the poll. Even if its just a chance to win something small like a gift card or early access to the new feature, it will make a huge difference in the number of people who actually participate. If you end up making a change or update based on your customers feedback, give them credit for coming up with the idea. Sublime 2 Crack Windows. Description/Binary/Quantina_Precision_Binary_OPtions_Indicator_2017_MT4.jpg' alt='Best Auto Blog Commenting Software Programs' title='Best Auto Blog Commenting Software Programs' />Announce it through all of your marketing channels, and send them something to show your appreciation dont be skimpy. Sum. All just sent out an email asking if anyone would be interested in their new Facebook analytics. I replied, and their analyst got back to me within a few hours with access and asking for feedback. I sent over a couple things I noticed right away, and he got back to me in just a few minutes, answering my questions, letting me know what else they were working on, and thanking me for my feedback. Here are a few great tools you can use to get feedback from your customers For Surveys or Polls Polldaddy or Survey Monkey Both offer simple setup options and user features. For displaying the results Charts. Ninja or Infogr. am Both let you upload spreadsheets and create cool charts or infographics you can share on your blog or social channels. Give Customers an Upgrade. If some of your customers are actively and openly engaging with your brand on a regular basis, theyre the best possible people to give the full experience. If you have a product line, send them something they havent tried. If you have a premium service, give them the upgrade for free. The actual cost to you is miniscule compared with the impact those customers will have on their friends, family, colleagues, and social followers. Before streaming became the best thing since sliced bread, Netflix rolled it out as a free add on for their existing customers. It was in its infancy as a service at the time, but it allowed them to give their customers something they didnt know they wanted. That, undoubtedly, contributed to their leading the charts for brand loyalty in 2. Be There When Customers Need You. Your social media channels or your blog may not be your primary channel for customer service, but they are touch points. Make sure the people manning the stations are capable of helping your customers solve common problems. That doesnt mean redirecting them to the customer service page. It means holding their hand while the problem is solved, helping them cut through the confusion to find the solution, or getting them directly connected to the person who can help them without having to sit on hold or wait for an email response. Great customer service is a commonality among most truly successful businesses. Remember that WOM word of mouth doesnt just happen when you do something right. In fact, a study from Zen. Desk and Dimensional Research found that people who had bad experiences with customer service were 5. Also, they shared the bad experience more than 5 times. Help Customers Do Something They Love. Dollar Shave Club recently started a campaign to Sponsor Your Thing. They asked their fans to tell them about something they were passionate about. Then, Dollar Shave Club actually started sponsoring their customers things. They usually give the member whose thing is being sponsored something that will enhance their thing or make it easier to accomplish. They also include a customers thing on their monthly mailers that go out to all subscribers and post it on their blog and social channels. I asked them to sponsor my bands new album, and indeed, they are using a track on their new podcast.